B R A N D I D E N T I T Y
Asera
Asera was the vision for a rebrand of an employee recognition and rewards company with a rich history in the production of emblematic jewelry. We developed and designed the name, word mark, icon, and fresh tagline in collaboration with the client.
Sometimes the simple starting point is the perfect foundation for a striking solution. In this case, we examined the facets of a perfect cut diamond, the pinnacle of emblematic jewelry. We discovered a sharp, beautiful, and balanced icon and paired it with a completely custom word mark.
The Perfect Cut.
