B R A N D I D E N T I T Y
Miller Brooke
Miller Brooke is an online luxury timepiece reseller with an extensive knowledge in Rolex, Audemars Piguet, Patek Philippe, Breitling, Omega, Tudor, and more. The owner asked us for help establishing an identity that would appeal to their audience and align with the brands they feature.
Any opportunity to tell a story, even a “secret” one, is an opportunity to delight a client with a visual that truly honors the meaning behind the name. In this case, the owner named the business after his two young children so we thought it may be fun to hide their birthdays (in the form of watch hands) within a fully custom script. This resulted in a beautiful, personal, signature-style mark. We included the same dates in the color formulas for the primary palette.
The hidden inspiration.
